EXECUTIVE BRIEF: Indonesia’s Redenomination — Strategic Modernization or Untimely Risk?
Could removing three zeros from the rupiah unlock Indonesia’s economic potential, or would it introduce new risks at a sensitive time? Indonesia is once again considering currency redenomination, a move that would simplify the rupiah by converting IDR 1,000 to IDR 1. This is more than a technical change; it represents a strategic effort to modernize the nation’s financial architecture, enhance transparency, and strengthen its position in the global economy.
Today, Indonesia’s economic landscape is transformed. With inflation stabilized at 2-4%, a digital payment ecosystem that has captured over 85% of merchants, and deepening integration within the ASEAN Economic Community, the arguments for redenomination have shifted from crisis management to strategic modernization. However, the path is not without obstacles. Geopolitical headwinds, a softening domestic economy, and the memory of a failed attempt in the 1960s call for a cautious and well-planned approach.
This report analyzes the proposed redenomination through several lenses. We begin by clarifying the crucial difference between redenomination and monetary reform. We then examine Indonesia’s past attempt, draw lessons from international case studies (Turkey, South Korea, and Zimbabwe), and assess the potential benefits and risks for key sectors. Finally, we provide actionable recommendations for businesses, government bodies, and foreign investors, concluding with our strategic outlook on the timing and execution of this significant financial reform.
1. Redenomination vs. Monetary Reform: A Critical Distinction
It is essential to distinguish between redenomination and monetary reform, as the two are often confused but carry vastly different implications.
- Redenomination is a cosmetic change to a currency’s face value. It involves removing zeros or changing units (e.g., IDR 1,000 becomes IDR 1) without altering its real purchasing The primary goals are to simplify transactions, streamline financial reporting, and boost psychological confidence in the currency. It is a sign of economic stability and modernization.
- Monetary Reform (Sanering) is a substantive intervention that changes the real value of money, often by devaluing the It is typically a drastic measure deployed during severe economic crises, such as hyperinflation, to stabilize the economy. It directly impacts purchasing power and can erode public wealth if not managed properly.
Why this distinction matters: Public anxiety often stems from confusing redenomination with the painful memory of sanering. Clear communication from policymakers is critical to ensure that businesses and the public understand that redenomination does not affect the value of their savings or their ability to purchase goods and services. This understanding is the foundation of public trust, which is non-negotiable for a successful transition.
2. Historical Context: The Failed Redenomination of the 1960s
Indonesia’s previous attempt at currency restructuring in 1965 under President Soekarno provides a powerful lesson in what can go wrong. The introduction of the “New Rupiah” (at a rate of 1 new rupiah to 1,000 old rupiah) was intended to curb hyperinflation that had spiraled out of control.
However, the initiative failed spectacularly due to a perfect storm of poor conditions and execution:
- Economic Chaos: The policy was implemented amid severe hyperinflation, not after it was This created massive confusion, with merchants unsure how to price goods, leading to extreme price volatility that destroyed consumer confidence.
- Logistical Failures: As an archipelago, Indonesia faced immense logistical The new currency failed to reach remote regions in time, leading to the simultaneous circulation of old and new notes. This created a dual-currency system that further destabilized regional economies.
- Public Distrust and Political Instability: The reform was perceived as another form of sanering. Public sentiment was already low, and the G30S movement in September 1965 shattered confidence in the government, dooming the policy. The attempt highlights that currency reform cannot succeed without political stability and public trust.
The key takeaway: The 1960s failure underscores that redenomination must be executed from a position of strength—built on macroeconomic stability, robust institutions, and widespread public support—not as a tool to escape a crisis.
3. International Case Studies: Lessons in Success and Failure
Examining other nations’ experiences provides a blueprint for Indonesia’s path forward.
Turkey (2005) – The Model of Stability and Patience
After decades of chronic inflation, Turkey removed six zeros from the lira. The redenomination was a resounding success for several reasons:
- Pre-existing Stability: The reform was introduced after years of fiscal discipline and monetary tightening had stabilized inflation and restored macroeconomic
- Phased Rollout: A gradual, seven-year transition period allowed businesses and the public ample time to For one year, both old and new lira circulated, and prices were displayed in both currencies, minimizing confusion.
- Strong Public Communication: An extensive public education campaign ensured citizens understood the process, preventing panic and opportunistic price Lesson for Indonesia: Stability is the prerequisite, not the goal, of redenomination. A long, well-communicated transition period is essential to mitigate operational risks, especially for Small and Medium Enterprises (SMEs) that may lack sophisticated accounting systems.
South Korea (1953 & 1962) – Currency Reform as Economic Foundation
South Korea’s experience with currency redenomination occurred in two major phases, each reflecting the nation’s evolving economic and political landscape.
- 1953: From Won to Hwan Amid Postwar Turmoil
Following the Korean War, South Korea replaced its original won with the hwan (1 hwan = 100 won) in a bid to combat rampant inflation and restore monetary stability. This move consolidated national currency under the new Bank of Korea, but did not on its own resolve the structural weaknesses of the postwar economy.
- 1962: From Hwan Back to Won – Launching Modernization
As the country entered a period of rapid industrialization and national renewal, South Korea introduced a new won (1 won = 10 hwan) as part of a broader economic development strategy. The 1962 reform was not just a technical adjustment; it was synchronized with the nation’s first five-year economic plan. The goal was to modernize the currency system, channel hoarded wealth into productive finance, and signal a new era of economic ambition.
- Institutional Strengthening: Both reforms helped centralize and modernize monetary policy under the Bank of The 1962 shift especially marked a break from emergency postwar measures to a forward-looking, development-oriented financial regime.
- Public Communication and Education: With each change, the government conducted robust public education campaigns—emphasizing national progress and positioning the new won as a symbol of modern This was crucial for public trust, especially given lingering memories of wartime instability.
- Foundation for Growth: The return to the won, aligned with institutional reforms and industrial policy, laid the groundwork for South Korea’s “Miracle on the Han River”—a transformation into an advanced, export-driven
Lesson for Indonesia: South Korea’s 1962 redenomination demonstrates the importance of strong government leadership and public trust in driving successful economic reforms. While economic stability was not fully achieved, the deliberate, phased approach— anchored in institutional reforms and relentless public outreach—enabled the reform to support broader modernization. For Indonesia, linking redenomination to national development goals and fostering public trust through transparent communication will be critical for lasting impact and acceptance.
Zimbabwe (2006–2009) – A Cautionary Tale
Zimbabwe’s redenomination efforts were a catastrophic failure. The government removed a total of 12 zeros from its currency in three separate attempts while hyperinflation raged in the billions of percent.
- Lack of Credibility: The reforms were not supported by fiscal discipline or sound monetary policy. The government simply printed more money, rendering the redenomination meaningless.
- Collapse of Trust: Public trust Citizens abandoned the local currency, turning to foreign currencies like the U.S. dollar. The economy effectively dollarized, and the redenomination became a symbol of economic mismanagement.
Lesson for Indonesia: Redenomination cannot fix underlying economic problems. Implementing it without credible macroeconomic policies will lead to financial chaos and an irreversible loss of public trust.
4. Benefits for Businesses and the Economy
If executed correctly, redenomination offers significant long-term advantages:
- Simplified Transactions and Accounting: Reduces the risk of human error in financial calculations and Financial statements become cleaner and easier to read, aligning with global standards.
- Enhanced Digital Payment Efficiency: With digital transactions projected to exceed $1 trillion in ASEAN by 2030, a simplified currency is crucial. It streamlines API (Application Programming Interfaces) integrations for fintech and banking systems, reduces data storage costs, and simplifies e-commerce checkouts.
- Improved Investor Perception: A currency with fewer zeros appears more stable and credible. It simplifies financial analysis for foreign investors comparing Indonesian assets against regional peers, potentially boosting foreign direct
- Strengthened ASEAN Competitiveness: As ASEAN trade integration deepens, price comparability becomes key. A simplified rupiah facilitates cross-border trade, harmonizes corporate reporting, and strengthens Indonesia’s standing as a regional economic leader.
5. Risks and Sector-Specific Challenges
The transition poses significant operational and financial risks:
| Risk Category | Description & Sector-Specific Impact |
| Implementation Costs | Printing new currency, updating ATMs, and modifying IT systems are expensive. For the banking and fintech sectors, this means significant investment in software patches, hardware upgrades, and system testing. SMEs may struggle with the cost of updating their point-of- sale and accounting software. |
| Public Confusion | Mistrust could lead to consumer spending freezes or bank runs. Retail and consumer goods sectors are particularly vulnerable. Effective, multi-channel public education is essential to prevent irrational economic behavior. |
| Inflationary Pressure | “Rounding up” prices is a major risk. A product priced at IDR 1,500 might be rounded to IDR 2 instead of IDR 1.5. This could disproportionately affect the consumer goods sector and low-income households, creating short-term inflation spikes. |
| Legal & Contractual Hurdles | All financial values in contracts, loans, and legal documents must be updated. This presents a huge administrative burden for all sectors, particularly financial institutions and corporations with extensive long-term agreements. |
| Role of Technology | Fintech can be a powerful mitigator. Digital wallets and mobile banking apps can be updated centrally and quickly, helping to educate users and ensure a smooth transition. QRIS and other national payment systems can be instrumental in leading the digital conversion. |
Skylight’s Opinion
The government and Bank Indonesia (BI) plan to implement redenomination under Minister of Finance Regulation No. 70 of 2025, with a goal to ffnalize the Redenomination Bill by 2027.
While redenomination offers clear long-term beneffts, timing and execution are everything. Current global economic uncertainties and domestic pressures suggest that a cautious, deliberate approach is necessary. Redenomination should not be an immediate priority.
The success of this reform hinges on stability, trust, and a meticulously planned transition. Recommendations for Stakeholders
- For the Government & Bank Indonesia:
- Prioritize Stability: Launch redenomination only when macroeconomic conditions are ffrmly
- Develop a Master Plan: Create a detailed, multi-year transition plan with clear
- Launch a Massive Public Education Campaign: Use all channels—digital, traditional media, and community outreach—to explain the “what” and “why” of redenomination, clearly distinguishing it from sanering.
- For Businesses:
- Conduct an Impact Assessment: Audit all IT systems, contracts, and ffnancial reporting processes to understand the scope of necessary changes.
- Engage with Technology Vendors: Begin discussions with ERP and accounting software providers about future updates.
- Train Your Teams: Prepare ffnance, accounting, and sales teams for the dual- currency period and new pricing structures.
- For Foreign Chambers & Investors:
- Monitor Policy Developments: Stay informed on the legislative progress of the Redenomination
- Advocate for Clarity: Use your influence to push for a clear, predictable, and well-communicated transition timeline from the Indonesian government.
- Assess Portfolio Risk: Evaluate how the transition costs and potential market volatility could impact Indonesian assets and supply chains.
With careful planning, redenomination can be a transformative milestone in Indonesia’s economic modernization. However, if rushed or mismanaged, it risks undermining the very stability it seeks to signify.
Latest Update
- Japanese Consortium Signs US$200 Million Deal with Indonesian Telecommunication Company
- PT Orex Sai Indonesia, a Japanese consortium led by NTT Docomo, Japan’s largest mobile network operator, and NEC, a leading Japanese multinational specializing in information technology and network solutions, has signed a US$200 million network-infrastructure deal with Indonesian telco company PT Solusi Sinergi Digital Tbk (WIFI), to build an affordable 5G Fixed Wireless Access (FWA) 1.4GHz internet service called the ‘Internet Rakyat’ Project based on Open RAN technology developed by NEC Corporation.
- This partnership aims to expand access to high-speed, affordable internet to underserved and unserved areas through the 4 GHz spectrum that was won by WIFI through the auction to provide the 5G FWA technology. Through this technology, WIFI will offer 5G FWA services at a flat rate of around IDR 100,000 (US$6) per month, with speeds of up to 100 Mbps, unlimited data, and free installation, targeted to be accessible on Q1 2026.
- In addition to Japan, WIFI is also collaborating with Huawei to support the development of supporting hardware infrastructure for the core network, radio, and customer premises equipment (CPE), and Qualcomm Technologies, which provides the Qualcomm Dragonwing chip platform for the hardware development process.
- Danantara & SK Plasma Prepares Factory in Karawang
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- Danantara Indonesia, the sovereign wealth fund, and South Korea’s SK Plasma Ltd., along with its subsidiary PT SKPlasma Core Indonesia, have signed a MoU to establish Indonesia’s first plasma fractionation facility in Karawang, West Java. The facility, covering 49,000 square meters, is designed to process 600,000 liters of plasma annually, producing essential plasma-derived medicinal products (PDMPs) such as albumin and immunoglobulin.
- The project aims to reduce Indonesia’s reliance on imported PDMPs, ensuring a stable domestic supply for patients with rare diseases and critical The plant is expected to be operational by the fourth quarter of 2026 and will also create high-skilled jobs through knowledge transfer and training programs for Indonesian workers in South Korea.
- Previously, SK Plasma had signed an investment agreement with the Indonesia Investment Authority (INA) in 2024 to develop the same project, with INA becoming the second-largest shareholder in PT SKPlasma Core Indonesia.
- However, the project’s progress under INA remains unclear, and Danantara’s involvement may represent a revisitation or revitalization of the Both parties are conducting further studies before executing the investment, ensuring compliance with legal and regulatory requirements.
- Fords Aims to Establish Local Factory in Indonesia
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- Ford Motor Company, through its distributor RMA Indonesia, is planning to establish a local assembly plant in West Java, with construction expected to begin within two years and operations targeted for This move is part of Ford’s strategy to localize production in Southeast Asia, reduce costs, and expand its vehicle lineup in the Indonesian market.
- Currently, all Ford models sold in Indonesia, including the Ranger XL, Ranger Raptor, and Everest, are imported from The proposed factory will not only strengthen Ford’s presence in Indonesia but also support its broader investment plans, which include expanding its dealer network.
- This initiative may align with Ford’s long-term commitment to Indonesia, as seen in its investment in the Pomalaa nickel processing facility in partnership with Vale Indonesia and Huayou The Pomalaa project secures a sustainable supply of nickel for Ford’s electric vehicle (EV) batteries, complementing its global push toward electrification. While the Pomalaa investment focuses on upstream resources for EVs, the proposed assembly plant would cater to the downstream automotive market, potentially paving the way for local EV assembly in the future.
- Ford’s market share in Indonesia remains modest, with wholesale sales of 633 units and retail sales of 676 units from January to October 2025, according to Association However, its focus on niche models like the Ranger and Everest, which cater to off-road and utility vehicle markets, allows it to maintain a specialized segment. RMA Indonesia also manages brands like Jaguar Land Rover, Mahindra, and Mazda targeting various markets.
- Inauguration of Lotte Petrochemical Plant in Cilegon
- President Prabowo Subianto officially inaugurated the operations of PT Lotte Chemical Indonesia’s (LCI) petrochemical plant in Cilegon, West Java, on November 6, 2025. Developed by South Korea’s Lotte Group, the plant represents one of the largest petrochemical investments in Southeast Asia, with a total investment of US$3.98 billion.
- Construction of the facility began in 2016 but faced delays due to challenges such as land acquisition and Formal construction resumed in April 2022, with trial operations starting in May 2025 and commercial operations commencing in October 2025.
- The plant spans a 110-hectare complex, with a 70-hectare production area, and features a naphtha cracker capable of producing 3 million tons It includes production units for ethylene, propylene, polypropylene, and other petrochemical products. The facility is designed to use up to 50% LPG alongside naphtha as feedstock, enhancing cost and operational efficiencies. Approximately 70% of the plant’s output will serve as import substitution for the domestic market, while the remaining 30% will be exported.
- The project aims to strengthen the country’s industrial downstreaming and manufacturing The plant is expected to generate US$2 billion in annual revenue, with US$1.4–1.5 billion allocated for the domestic market. It will also support the production of essential materials for industries such as automotive and packaging, contributing to Indonesia’s trade balance and economic growth.
- Waste Processing Plant Worth US$200 Million to be Build in Batang Industropolis SEZ
- A plastic and electronic waste processing plant will be built in the Batang Industropolis SEZ, with planned land allocation of 80-hectare for a total investment worth of US$200 million to manage urban waste and generate renewable energy.
- The project is a result of a partnership between PT Green Java Solution (Malaysia), a Malaysian firm investing in waste management and recycling technology, and PT Maju Selaras Sejahtera (Indonesia), an Indonesian partner supporting the waste-processing project in Central Java.
- PT Green Java Solution stated that construction of the plant would begin in December 2025, with operations targeted for June 2026; in addition, the constructed facility is expected to employ up to 3,500 workers and handle up to 100 million tons of waste per year, with ongoing coordination with the Central Java Governor.
- The plant will convert municipal solid waste into electricity and/or The partnership includes long-term strategic cooperation in master planning, financing, construction, operation, and establishment of PT Green Java Solution in Indonesia. As a whole, it aims to make Central Java a regional hub for environmental technology, carbon reduction and removal, resource recovery, and green infrastructure.
- Potential Trilateral Cooperation for Johor Singapore-SEZ
- At the 47th ASEAN Summit, Malaysia, Singapore, and Indonesia initiated discussions on formalizing trilateral cooperation to integrate the Johor– Singapore Special Economic Zone (JS-SEZ) with Indonesia’s Batam, Bintan, and Karimun (BBK) This collaboration aims to attract cross-border investments and create a unified economic ecosystem across the three regions.
- The JS-SEZ, a joint initiative between Malaysia and Singapore, spans 357,128 hectares and includes key development zones such as the Pengerang Integrated Petroleum Complex. Meanwhile, the BBK region, a special economic zone in Indonesia, has long benefited from significant Singaporean investments.
- The cooperation seeks to leverage the complementary strengths of the three regions: Singapore as a financial and technology hub, Johor as an industrial and logistics base, and BBK as a manufacturing and tourism zone. This concept builds on the earlier Sijori Growth Triangle framework from the 1990s, which aimed to integrate the economic strengths of Singapore, Johor, and the Riau Islands but lost momentum over time.
- The initiative is still in its early stages, with senior officials tasked to conduct detailed studies and explore new areas of collaboration. If realized, the trilateral SEZ could reinvigorate cross-border investments, unlock new business opportunities, and strengthen ASEAN’s economic resilience.
- Toyota Tsusho to Invest IDR 1.6 Trillion for Tin and Copper Downstreaming
- Toyota Tsusho Corporation, a subsidiary of the Toyota Group, has announced an investment of about IDR 1.6 trillion (US$100 million) in Indonesia’s downstream sector of tin and copper minerals.
- Toyota Tsusho will develop the solder paste industry and copper rod industry as raw materials for cables, as an effort to secure the supply chain for solder paste, in response to surging demand from the global automotive industry.
- Indonesia contributes about 18% of the world’s tin supply, making it a major player in the global supply chain with a big potential to strengthen the electronics and automotive component industries.
- In addition to tin, Toyota Tsusho also expressed interest in investing in copper downstreaming, to secure copper rods as raw materials for cables, for which demand is also increasing in line with global automotive development.
- This project is still in the early discussion stage, with hopes of developing it in partnership with sate-owned PT Timah as a local partner.
- Eni-Petronas JV to Launch Eight Upstream Projects in Indonesia & Malaysia
- NewCo, a 50:50 joint-venture between Eni p.A., an Italian multinational energy company, and Petronas, Malaysia’s state-owned oil and gas company, plans to launch new upstream projects across Indonesia and Malaysia, signalling major investment in the region’s energy sector within the next three years.
- The first phase of this project will consist of four projects in Indonesia and four in Malaysia, with additional drilling to test new exploration prospects.
- Both companies intend to make an initial investment of US$15 billion over the next five years in a newly formed entity that will oversee 19 assets: 14 in Indonesia and 5 in Malaysia.
- The venture builds on major discoveries totaling over 15 trillion cubic feet (TCF) in Indonesia and a combined 50 TCF of gas resources across both countries.
- NewCo is set to start operations with over 300,000 barrels per day of production, 3 billion barrels of proven (P1) reserves, and an additional 10 billion barrels of oil-equivalent resources to be developed.
- The plan elevates Indonesia and Malaysia’s strategic locations that have proximity to large fast-growing Asian economies and energy players such as China, Japan, India, Vietnam, and South Korea, and reflects a potential low- risk upstream environment in Southeast Asia.
- Shell Plans to Return to Oil and Gas Sector in Indonesia
- Shell, a global energy and petrochemical company, is reportedly planning to re-engage with Indonesia’s upstream oil & gas sector after a period of scaling back, amid shifting global energy and investment priorities.
- Shell has conducted a joint study 50:50 with Kuwait Foreign Petroleum Exploration Company (Kufpec), an international upstream company, and has submitted the proposal to the Directorate General of Oil and Gas for a total of five working areas, consisting two offshore and three onshore. The Ministry of Energy and Mineral Resources is currently evaluating Shell’s interest, regarding which locations will be developed.
- Previously, Shell had exited Indonesia’s upstream oil and gas Its 35% participation rights in the Inpex Masela Block (a significant LNG project located in the Arafura Sea) were taken over by PT Pertamina 20% and Petronas 15%.
- Danantara to Enter the Poultry Sector
- Danantara Indonesia, the sovereign wealth fund, has announced a significant investment of IDR 20 trillion (US$1.25 billion) to support an integrated poultry farming project in collaboration with the Ministry of Agriculture, set to begin in January This initiative is designed to address the growing demand for chicken and eggs driven by President Prabowo Subianto’s Free Nutritious Meal program, which aims to improve nutrition for schoolchildren, expectant mothers, and toddlers. The program, which has already served 41.6 million beneficiaries, requires approximately 700,000 tons of eggs and 1.1 million tons of broiler chicken meat annually.
- Danantara’s project seeks to stabilize prices, prevent protein shortages, and ensure a steady supply for the free meal program by creating an integrated poultry ecosystem. State-owned enterprises will manage upstream operations, while small-scale farmers will handle downstream However, Danantara clarified that the allocated funds are intended to finance existing poultry farmers rather than establish new farms, with a joint ministerial decree being prepared to regulate the initiative.
- Despite its ambitious goals, the project has faced criticism from local farmers and industry stakeholders. Farmers argue that the government should prioritize addressing core issues such as expensive feed, unstable corn supply, and weak law enforcement rather than entering the poultry Critics also emphasize that the domestic supply is already sufficient to meet free meal’s demands and warn that the project risks inefficiency and potential harm to small producers.
- However, some experts question whether Danantara’s involvement in the poultry sector is driven by political agendas rather than economic analysis, given the fund’s broader mandate to manage state-owned enterprises and invest in high-impact The success of this initiative will depend on addressing logistical challenges, ensuring efficient resource allocation, and balancing the interests of various stakeholders while maintaining the program’s focus on food security and nutrition.
Latest Update – Japanese Market Movements
- Kanematsu’s Investment in Solar Panel: Kanematsu Corporation has acquired a 25% stake in PT Alam Energy Indonesia (AEI), a leading rooftop solar panel rental company, through a share transfer and new share allotment. The updated ownership structure includes Shizen Energy Group (38.25%), Alam Nix Renewables (36.75%), and Kanematsu (25%). Kanematsu aims to leverage its energy expertise and network to help AEI scale its 30 MW rooftop solar projects, supporting decarbonization for local and Japanese companies in Indonesia. Founded in 2019, AEI plans to expand its services to meet growing demand for sustainable energy.
- Jakarta Sewerage Development Project: A joint venture led by Obayashi Corporation and JFE Engineering has secured a contract for Phase 6 of the Jakarta Sewerage Development Project, funded by Japan’s ODA loan. The project addresses Jakarta’s low sewerage coverage (12%) and environmental issues, with a treatment capacity of 47,500 m³/day. Advanced technologies like the IFAS process and pneumatic caisson method will be employed.
- Mitsubishi HC Capital’s Energy Efficiency Partnership: Mitsubishi HC Capital has partnered with Amerindo Energy Solutions (SES) to promote Energy Efficiency as a Service (EEaaS) in Indonesia. SES offers zero-capex energy solutions using AI and high-efficiency equipment. This partnership aims to grow the EEaaS market, optimize energy consumption, and support decarbonization efforts.
- Japan Kouei Energy Solutions Acquires Tractebel Subsidiary: Japan Kouei Energy Solutions, a subsidiary of ID&E Holdings, has acquired shares in PT Tractebel Engineering Indonesia, renaming it PT Nippon Koei Energy This move strengthens its presence in Southeast Asia’s renewable energy and infrastructure markets, leveraging Tractebel’s expertise in hydropower, gas, and power transmission projects.
- Kyocera Opens Solution Center in Indonesia: Kyocera has launched a Solution Center for cutting tools in Bekasi, West Java, to provide technical support and address machining challenges for industries like automotive, medical, and The facility aims to double sales in Indonesia within five years, showcasing Kyocera’s commitment to the region’s growing manufacturing sector.
- Castee’s Expansion in Indonesia: Castee Inc. has launched its first overseas subsidiary, Castee International Indonesia, to tap into Indonesia’s rapidly growing e-commerce market, particularly through TikTok Shop. Leveraging its expertise in influencer marketing and e-commerce from Japan, Castee aims to create a “co-creation commerce model” that connects influencers and brands. The company offers localized e-commerce support services for Japanese and Indonesian brands, with plans to expand across ASEAN.
- 100-Hour Curry Debuts in Indonesia: Arcs Co., Ltd. has opened its first “100- Hour Curry” store in Indonesia at Soekarno-Hatta International Airport, Terminal 1 C. Known for its award-winning European-style curry, the chain offers authentic Japanese flavors adapted to local tastes, with plans to expand further in Southeast Asia.
- CoCo Ichibanya Achieves Halal Certification: Curry House CoCo Ichibanya Indonesia has obtained halal certification for all menu items, reinforcing its commitment to serving Indonesia’s Muslim With 11 stores in major cities, the chain plans to expand to regional areas, offering high-quality halal Japanese curry nationwide.
- Halal Certification in Japan: Yano Research Institute and Indonesia’s Halal Inspection Agency LPPOM have partnered to establish the LPPOM-YANO Halal Association in Japan, offering one-stop halal certification services. This initiative aims to enhance the credibility of Japanese halal products and support their export to Muslim markets, leveraging LPPOM’s international recognition
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- https://www.nna.jp/news/2857633 https://pdf.irpocket.com/C9161/LgpJ/sxg3/TPBj.pdf
- https://www.nna.jp/news/2859177
- https://www.nna.jp/news/2860724 https://news.lifenesia.com/?p=40384
- https://www.petromindo.com/news/article/kanematsu-acquires-stake-in-alam-energy
